Is your market ready for microbiome health and beauty?
Health and beauty brands have been actively talking about the microbiome since the early 2000s. Because of this, it’s very likely your customers know some of the basics—like the fact that millions of bacteria live on our skin. They may even be familiar with product marketing claims surrounding the inclusion of prebiotics, probiotics, and postbiotics in health and beauty products.
If you are already well-versed in the science of microbiome skincare, you know consumers are just scratching the surface of potential product benefits. So, how do you both launch a product that’s not only tailored to your customer, but is also targeted to your customers’ levels of bioscience awareness, knowledge, and appreciation?
At BiomeCentric, we help brands launch their products to market with end-to-end cosmetic manufacturing and a microbiome difference. Here’s how we get started.
The health and beauty market’s ‘natural’ evolution
Consumer understanding of the microbiome has come a long way over the past two decades. As general knowledge about the human genome became more widespread in the media, consumers moved past superficial cosmetic ‘fixes’ and began looking more closely at the science of the human body.
In recent years, we’ve seen the mainstream market flood with natural health-oriented products. This trend has evolved into a powerful ‘clean beauty’ movement. And yet, in the past few years, we’ve seen a reemergence of concern for formulation quality, shelf life, and science-backed brand credibility.
So, what do we know about the market today?
The demand for health and beauty products that authentically interact with and support the body is booming. Microbiome-focused cosmetics are increasingly filling this market gap in a compelling way.
While many consumers want a more ‘natural’ solution, they are also more discerning than ever. They are looking for brand and product credibility—namely, education around the microbiome, bioactive product ingredients, formulation quality, and ethical manufacturing processes.
Where does that leave your brand?
Opportunity is ripe for entrepreneurial brands seeking to disrupt the market with microbiome-focused skincare. At BiomeCentric, we make it our mission to go beyond trends so that we can make a real difference for your customers. That means partnering with you at every step of the way, from product ideation to formulation, research and development, and packaging.
Create your purpose-filled product
When working with you to create a totally unique product, we start with a foundation in science and a culmination of industry experience in cosmetic manufacturing. From there, we can ensure every element of your product is both tailored and targeted to your customers’ needs.
Here’s how it works, step by step.
Develop your vision with us. Get started by talking to one of our team experts today—we’ll work with your existing vision or help you clarify your end goals.
Tailor your solution to your customer. With our advanced skin microbiome understanding, we can unlock your customers’ specific needs. We apply this know-how to our new product development processes.
Research and develop with us. We use tailored insights to establish a truly effective solution for your customer, and we refine this into an optimal formulation.
Select premium bioactive ingredients or let us develop new active ingredients for you. We ensure that each ingredient and formulation method plays an active role in serving your customers’ needs.
Manufacture with us. BiomeCentric is equipped with a state-of-the-art lab, facilities and innovative processes to ensure your product is manufactured to the highest quality, sustainability and ethical standards.
Packaging and labelling. We ensure that you can start and finish your product development journey with us, giving you every confidence in your product, from the inside out.
Interested in getting started?
Discover how we can work together to bring your product to life. Get started today.