Microbiome skincare versus the industry standard
While microbiome skincare is still emerging in the market, it’s undoubtedly gaining a consumer edge. Why? Let’s take a look at how microbiome skincare is keeping today’s skincare industry leaders on their toes.
Microbiome skincare vs the industry standard
1. Personalisation is the new standard.
Ironic as it sounds, personalisation is now what most brands promise their customers. Even if not entirely believable, this promise is compelling enough to evoke the customer’s ‘buy, try and decide’ mindset. It makes sense then that more and more brands—corporates and independents alike—are proactively or retroactively incorporating microbiome-focused skincare into their offerings.
So how can a microbiome skincare brand claim its edge? You can tell your customers exactly how you tailor your products to nurture their microbiome, restore balance and address dysbiosis. For brands who partner with us, this all starts with comprehensive genetic sequencing combined with years of accumulated experience and expertise.
2. When customers buy skincare, they don’t just do it for their skin.
What you consume says a lot about you. When customers buy into a brand they’re not only satisfied with the products, they’re invested in the brand’s values. Consider every internal and external driver—from ethics to the environment, equality, diversity, spirituality, self-autonomy, cultural narratives and more. For some customers, the social capital associated with buying into a brand may even outweigh the outcomes the product delivers.
In contrast to these highly influential consumer drivers, microbiome skincare is the antithesis of instant gratification. Where many cosmetic and skincare products deliver quick fixes, we know that microbiome skincare works more deeply to deliver sustainable balance to skin microbiota. Some customers will notice a difference relatively quickly—but as passionate cosmetic manufacturers—our goal is to transform their skin for the better, for life.
With this in mind, we’re proud to partner with brands who truly care about their customers’ skin on a deeper level too. This mindful approach to manufacturing also extends to our consideration of the natural environment. Every step in our product development and manufacturing practices is upheld by strict quality, environmental and ethical standards.
3. Few brands invest in science-backed research.
We know that customers are more discerning, more informed, and more opinionated than ever. That means that marketing claims alone will carry very little weight in today’s consumer buying journeys. And while that’s not to say marketing isn’t worthwhile, it does mean that skincare brands should take meticulous care to back their claims with real science.
If your goal is to authentically disrupt the industry norm, you need to evolve with your customer. The upside for brands developing microbiome skincare? Unlike other mainstream industry trends—like brands touting clean beauty, naturally derived formulations or organic ingredient claims—microbiome skincare embodies two decades of scientific research, discovery and manufacturing innovation.
There’s also a major opportunity for microbiome-focused brands vying for market leadership today. Few brands operating in the microbiome market segment today have fully committed to backing their claims with bioscience—or state-of-the-art cosmetic manufacturing practices. This is exactly what we specialise in at BiomeCentric:
In-depth consultation with visionary brands who care about their customers.
Next-generation DNA sequencing to study diverse skin microorganisms.
Comprehensive R&D with our team of highly experienced experts.
Tailored formulations developed with quality bioactive ingredients.
End-to-end manufacturing and innovative models of delivery.
A proven commitment to inside-out product purpose and integrity.
You could become a leader in this space
There’s no better time to partner with us at the cutting edge of skincare innovation and bioscience. If the microbiome difference sounds like the type of authentic disruption you’d like to make in your industry, we’d love to speak with you. Get in touch.