What's missing from the full picture of health?
Me, myself and my microbiome
Do your customers understand the full picture of their health? Here’s what a lot of people don’t know: your whole body is directly influenced by the health of the microbiome. And the relationship goes both ways. Whatever you’re exposed to, experiencing, ingesting or absorbing through your skin, lungs, stomach—even your brain—will impact your microbiome. So the question is, are your customers supporting their microbiomes and their bodies effectively?
These are the factors they can look out for…
Physiological health
Immune system: The microbiome plays a critical role in protecting the body against bad bacteria and viruses. By interacting with the immune system, the microbiome is capable of recognising harmful pathogens and responding accordingly.
Digestion and metabolism: As the old saying goes: you are what you eat. The microbiome proves this. The bacteria that live in the microbiome help the body break down and absorb nutrients, complex carbohydrates and fibre. Additionally, the microbiome helps to regulate metabolism; influencing the body’s weight gain, energy storage and usage.
Inflammation: The progression and development of chronic inflammation, diseases, autoimmune disorders and cancer can all be impacted by the health of the microbiome. By maintaining a healthy microbiome, we can help reduce the risk of inflammation in the body.
Behavioural responses
Gut-brain axis: Did you know the gut is connected to the brain? This incredible link is formed through a complex network of hormones, neurons and immune cells. As a result, we know that the health of the microbiome can impact mood, behaviour and cognition.
Mental health: Digging a little deeper, we know the microbiome produces neurotransmitters including dopamine, GABA and serotonin to the brain. These chemicals help regulate mood and behaviour. So, when the microbiome is unbalanced, this can lead to chemical imbalances in the brain—linking to anxiety and depression.
Cognition: Again, inflammation can play a major role in people’s health. In this instance, inflammation in the body can result in fatigue, depression and cognitive decline. We also know that metabolism can impact memory. So, if the microbiome is doing its job, it’s supporting overall cognitive function.
Conversations to have with your customers
Microbiome-supporting products present a huge opportunity for brands wanting to push beyond the limits of the traditional health and beauty industry. But to make a real difference, manufacturers and brands need to highlight how customers can transform their bodies for the better—from the inside out.
Holistic living
In recent years, we’ve seen the mainstream market flood with natural, organic, clean, and holistic products. But microbiome products bring a whole new level of meaning to the concept of ‘holistic health’. As a brand challenging superficial skin or gut care solutions, it’s worth framing your offering within a lifestyle that incorporates healthy habits, a consistent exercise routine, a balanced diet, positive mental stimulation or a clean and sanitary daily environment.
Learn more about this: Is Your Market Ready For Microbiome Health and Beauty?
2. Science-backed solutions
Like every corner of the health and beauty industry, the microbiome has been used as a marketing ploy by many brands. What your customers need to know is that not all microbiome products will be beneficial to them. However, brands that create and manufacture products with BiomeCentric can go to market with targeted products and formulations, developed with quality ingredients that serve a targeted purpose.
Learn more about this: Microbiome Skincare Versus The Industry Standard
3. A worthwhile investment into health
We’re passionate about seeing the microbiome transform the health and beauty industry. To do this, we help brands craft and manufacture their dream products that make a lasting difference to their customers’ health. We’re here to bolster your brand with a strong foundation of microbiome expertise, research, product formulation and impeccable manufacturing standards.
Learn more about this: 3 Ways The Microbiome Will Future-Proof Your Brand
Help your customers achieve the full picture of health
Go to market with a microbiome product that your customers believe in. Our team offers the complete end-to-end manufacturing journey. And we’re here to help bring your vision to life. To get started, book a consultation with us today.