How next-generation DNA sequencing sets microbiome skincare apart
Thanks to next-generation DNA sequencing, the science of skincare will never be the same again. So, what does next-gen sequencing achieve for microbiome skincare brands and why does it make all the difference for your customers?
First, what is next-gen DNA sequencing?
Next-generation DNA sequencing is a technology that helps us to read, compare and ultimately understand the immense data stored in DNA. And the technology we use has certainly come a long way… From the mid-90s to early 2000s, it more than a decade and billions of dollars for the first human genome to be sequenced. Today, using next-gen tech, an entire genome can be sequenced in just a few days.
How does next-gen DNA sequencing level up microbiome skincare?
Before unlocking the potential of modern DNA sequencing, scientists used culture-based methods to understand microbes. Thanks to the advancement of culture-independent, next-gen sequencing methods, our understanding of microbiology has never been more in-depth or attuned to the individual. The next-gen technologies now at our disposal allow us to study the microbiome’s micoorganism diversity as well as the dynamics between microorganism species and how these taxa interact with the immune system.
What’s the value of next-gen DNA sequencing for skincare brands?
1. Personalisation
Microbiome skincare is a rapidly growing trend in skincare at the moment—and for good reason. In addition to providing longer-term skin benefits, the science of microbiome-centric skincare offers an exceptional level of customer personalisation. Instead of selecting products based on broad skin concerns, consumers are opting for carefully formulated products that target and nurture their unique skin microbiome.
2. Speed and cost
Both economical and fast, skin microbiome sampling and sequencing studies are non-invasive and efficient. This unprecedented combination of technology and fast-growing bioscience knowledge is readily accessible at the fingertips of skincare brands—should they choose to pursue microbiome-led market disruption.
3. Effectiveness
At BiomeCentric, our next-gen DNA sequencing service provides microbiome skincare brands with high-quality sample profiles. Our analyses guide product research and development, highlighting important microbial insights, genetic susceptibilities, environmental influencers, immune interactions or disease indication. These findings allow our experienced team to develop premium formulations and manufacture fit-for-purpose products with precision.
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