Top 5 reasons customers choose microbiome skincare
Does a one-size-fits-all approach ever truly work in skincare? At BiomeCentric, we believe customers are beyond ready for science-backed skincare that kicks generic products out of the water. Here are five reasons why people choose microbiome skincare today.
1. People are learning more about their skin
Our skin is the largest organ in our body, and often, the least understood! Our skin microbiome acts as a physical barrier to disease and infection. When we interrupt our microflora’s natural balance, we decrease the microbiome’s ability to protect us from further bad bacteria.
More and more, customers are becoming cognisant of skincare ingredients that may harm rather than heal or directly support their skin. But when customers choose microbiome skincare, they are seeking out quality-made products, formulated with meticulously tested bioactive ingredients that beneficially interact with their microbiota.
2. Beauty fans are swooning over bacteria
Yes, that’s right! The latest cult beauty movements praise the benefits of creating an optimal environment for the good bugs on your skin. And the most talked-about vehicles for supporting this beneficial bacterial balance are probiotics, pre-biotics and post-biotics.
For microbiome-focused brands, the challenge (for once) is not to challenge this trend, but to reinforce its credibility with research, product development, quality manufacturing and authentic results for their customers. At BiomeCentric, our goal is to equip the brands we work with to become truly game-changing leaders in their space—so their customers not only benefit when they choose microbiome skincare, they also choose the best available skincare products on the market.
3. People are sick of skincare not working
Some people live with skin dysbiosis for years on end with no to little change for the better. This ongoing battle with the skin can be frustrating, sometimes painful and often financially costly. It can also drive customers to take more extreme risks in their skincare regime and routine—often leading to more skin damage over time. With microbiome-focused skincare, you can address your customers’ specific skin concerns or chronic conditions like acne, dermatitis, eczema, infections and more. This means less guesswork for your customer, more life-changing results and greater consumer trust in the integrity of your brand.
4. People have more realistic, longer-term goals
Microbiome skincare makes sense in the context of our modern lifestyles. We’re constantly adjusting to change due to routine, diet, health, relationships and work. What many don’t realise is that our skin is adjusting too. At BiomeCentric, we believe skincare should authentically support your customers throughout their lives. By using next-generation DNA sequencing, we develop products that support the microbiome as it responds to ageing, an ever-evolving lifestyle and a plethora of environmental influences.
5. People aren’t satisfied with superficial
Perhaps there was a time when the selling power of photoshopped, flawless skin was all a brand needed for industry success and leadership. But this won’t cut it in today’s market. Large and small brands alike are now vying for the fast-growing segment of customers who value product integrity, value for money, science-backed claims and real results.
This group of customers is inclined to search high and low for the latest skincare developments or independent brands who are driving disruption. This is good news for the brands we partner with. Why? The most powerful marketing tool you can share with your customers is information and education—backed, of course, by authentic skin outcomes. And that’s exactly what we are here to offer.
It’s time to choose microbiome skincare
There’s no better time to offer your customers an authentic, science-backed alternative to mainstream market products. Where traditional skin care only addresses the concerns of the skin itself, microbiome skincare is more holistic and nurtures the symbiotic relationship we have with our microbiota.
Our end goal is to tailor products with targeted ingredients that directly support the skin and encourage healthy microbiota diversity. So whether we’re formulating products with bioactive ingredients or more commonly used ingredients—or a combination of both—we’ll always put your customers’ beneficial skin outcomes first.
If the microbiome difference sounds like the type of authentic disruption you’d like to make in your industry, we’d love to speak with you. Get in touch.